Why Johnny Can’t Sell

For some obscure reason, many people fall into the hiring trap of assuming that there isn’t much to selling and anybody or everybody should be able to do it. If this is the case, why is it that so many people don’t last in the profession?

This phenomenon probably explains why so many family businesses fail or falter when the original founder’s children join the company in the sales role. Apparently they are supposed to use their innate sales abilities to carry on the business traditions. Sometimes it works out and sometimes it doesn’t. Not everyone has the drive, desire, ability, or temperament to do the job successfully.

If it’s simply a matter of no ability, you can train the individual. You might even be able to plant the seeds of desire for the job, but the drive has to come from way inside the individual.

Then there’s the matter of temperament. How temperamentally suited is the person to sales. Having the proper temperament doesn’t assure success in sales but it gives the person a running chance at success because selling will come more naturally to them.

On the other hand, having the wrong temperament doesn’t mean the person will fail at selling but he better have a great deal of drive, desire, and discipline or he isn’t going to make it.

It’s important to match the person’s temperament to the job if you want a better chance of getting the best performance from a new hire.

Related Posts:

  • No Related Posts

No comments yet.

Leave a Reply