Archive › Qualifying / Questioning

Stop Talking to PWOTs

If you’re going to sell anything, you must deal with real prospects. Your challenge as a salesperson is to separate the real prospects from the unreal ones. That’s what qualifying a prospect is all about. Finding real prospects is not difficult but too few salespeople do it and end up wasting their time trying to […]

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Know Who You’re Talking With

I don’t know about you, but I sometimes find it fascinating to listen in on other people’s telephone conversations, at least the half of the conversation I can hear. I was sitting idly in the office recently when my partner took a phone call from a salesperson. I knew it was a salesperson because after […]

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Don’t Talk Turkey With Turkeys

We’ve all had them "” the prospect that isn’t going to buy from you no matter what. It might be because he doesn’t need or want whatever it is you’re selling or perhaps you’ve rubbed him the wrong way and he simply doesn’t want to buy from you. The only problem is, he won’t tell […]

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Stop Watering Dead Plants

There is absolutely no doubt that persistence is a key element for sales success. But where does persistence stop and being a pest begin, and when is being persistent just plain dumb? This is not a problem for most salespeople because, as a general rule, they give up far too soon in the selling process. […]

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Dealing With Information Seekers

You answer the telephone and hear the words, “My boss has asked me to get information and pricing on (whatever it is you sell)” and your heart sinks. It sinks because you know that dealing with information seekers is an even greater challenge than dealing with gatekeepers. You know that whatever price you quote will […]

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