Teaching Old Dogs New Tricks

by Brian Jeffrey

Here’s an excerpt from  the eBook . . .

In Sweden, employees receive an average of 200 hours of training a year. In Japan, the average is 170 hours. In the U.S. and Canada, the average is a pathetic seven hours! The lack of training in this country is causing problems. Managers often sit back, scratch their heads, become more frustrated, and wonder why their employees aren’t performing and why profits are down.

Who’s to blame? Are the employees at fault? Perhaps. Or could it be that employers are neglecting a crucial strategy that would help their salespeople and other employees make a difference "” a difference to themselves, to their customers and to the company’s bottom line? That crucial and critical strategy is training.

Too many companies seem to be suffering from management myopia. They fail to see the bigger picture. I’ve had managers say to me, "Why should I train my people and then have them leave to go to my competitor?" What they can’t see is that trained employees are more productive employees. Productive employees are happy employees. And happy employees don’t readily change employers.

Training can often improve morale by showing your staff you are prepared to invest in them and their future. If you’re going to train, do it as professionally as possible.

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