Managing the Sales Funnel

by Brian Jeffrey

Here’s an excerpt from  the eBook . . .

Remember the old saying, "If you build a better mousetrap the world will beat a path to your door?" Well, it’s not true! It doesn’t matter how great your mousetrap is, if you don’t get out and sell it, you’ll end up with a warehouse full of mousetraps and no money in the bank.

One of the traps that many companies often fall into is thinking that because they obviously have a superior offering, customers don’t need to be sold and should be beating a path to their doors. It’s not good enough for us to simply have, what we consider, the better mousetrap. We must be prepared to proactively bring our ideas and products to the marketplace and to do that we must sell, not just wait for someone to buy.

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