Know What You’re Looking For In a Salesperson

If you’re looking for the ideal or perfect salesperson, look no more. They don’t exist. What’s “perfect” for you and your company depends entirely on what you sell, your selling environment, and the prospects you sell to.

Every sales position has a degree of uniqueness about it. Smart companies take the time to define what qualities they will use to qualify and disqualify potential sales hires.

For example, your company may need Hunters to get out and beat the bushes. Whereas another company may be better off with Farmers to continue to develop business within existing accounts. Again, depending upon your circumstances, a Hunter/Farmer or Farmer/Hunter, may be the better choice. And yes, there is a difference between those two latter selling styles.

Knowing what you’re looking for before you start looking makes looking easier.

 

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