Check Out Sales Candidates on the Web

Interestingly enough, when hiring salespeople many employers have not caught on to the fact that the Internet is an excellent hiring tool. It’s not just for finding candidates, it’s also great for finding out about candidates.

It’s absolutely amazing what you can find out about people on the Internet through things they either posted themselves, or that have been posted by others. For some inexplicable reason, people seem to think things posted on their personal blog stay there and are only read by a few personal friends. They seem oblivious to the fact that search engines catalogue these ramblings as though they were profound documents.

It pays to run a person’s name through one or more of the popular search engines to see what pops up. According to BusinessWeek and U.S. News & World Report, 35% of executive recruiters who use the Internet to check out prospects have eliminated candidates based on what they found online.

Interestingly enough, most sales candidates fully expect that recruiters will look them up online but most of them have never conducted a web search on themselves. That may explain the continuing presence of photos showing someone holding a bottle of beer in each hand while balancing another on their head. And that’s my next hire? Don’t think so!

While you’re at it, you may want to check out your own organization on the Web to see what’s being said about you. Hopefully you won’t find pictures of you with beer bottles.

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