Cast a Large Recruiting Net

Just like professional fishermen catch more fish when they use a bigger net, you can find more potential sales recruits if you cast a bigger, wider net.

Don’t get stuck always using the same old techniques. Broaden your reach. Don’t discount competitors as a good source of potential candidates. How about salespeople in allied or similar industries? Use the Internet. Check out Monster.com, CareerBuilder.com, HotJobs.com, SalesLadder.com, SalesJobs.com, etc.

If you’re in Canada, check out the services offered by the Canadian Professional Sales Association at CPSA.com.

The more candidates you can catch in your recruiting net, the more specimens you have to choose from, and the better the quality.

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